MARKETING STRATEGY
I will help you bring your service to market by creating a launch plan with objectives, a strategy, tactics, budget and timeline,:
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High-level competitive review/market positioning and development/review of value propositions
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Review/update Website, create landing pages, forms and blog
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Review/create social media profiles on Linkedin, Twitter, Facebook, YouTube and other social media
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Manage the marketing aspect of CRM/Email automation program, online calendar tool and integrate all tools
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Setup Key Performance Indicators with marketing program objectives
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Create content such as brochures, sales presentations, white papers, case studies, blogs and videos
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Execute promotional plan to generate awareness and create inbound leads for sales follow-up
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Build email workflows for lead follow-ups to support sales efforts
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Continually evaluate budget and measure/adjust effectiveness of each marketing tactic

Some of these tactics include:
> Marketing strategy, planning, budgeting & forecasting
> Email Automation, nurture and drip campaigns
> Client and Ideal Prospect Profiling (IPP)
> Prospect research and database creation
> Data cleansing and segmentation
> SEO, SEM, PPC, Ad Retargeting, Google Reviews
> Customer personas and segmented value propositions
> Content creation
> Social Media paid and organic marketing
> Customer growth and retention programs
> KPI and ROI development and analysis
> Marketing Team/Social Media Sales Training
> Marketing Budget Evaluation
> Agency Management