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No Love from Linkedin this Valentine's Day

February 14, 2017

Linkedin is making significant changes and it's making its users just a little crazy. One of my main pet peeves are the changes that have been made to the Advanced Search functionality, a key prospecting sales tool. Linkedin Users are now expected to upgrade their membership in order to search by critical fields such as Seniority Level, Company size, etc.

 

In all fairness, Linkedin needs to make money too, but here's my pet peeve. Yes, Linkedin has one of the most up-to-date and accurate database of contacts that can be used for prospecting available online, without paying exorbitant fees to a high-end data company that is. But, many of these contacts have not provided their corporate email address or their phone number. The prospector, whether it's Sales or a Recruiter, still has to try and guess or research the email address and/or call a generic switchboard to try and make a cold call. 

 

 

Direct from Linkedin's Website:

 

We're always looking for ways to improve the LinkedIn experience for our members. This sometimes means removing features that aren't heavily used to invest in others that offer greater value. As part of the new desktop experience, the following Premium search filters will be removed:

  • Years of Experience

  • Groups

  • Function

  • Seniority Level

  • Interested In

  • Company Size

  • When Joined

Note: These filters continue to remain available in our LinkedIn Recruiter and Sales Navigator offerings.

 

Linkedin Recruiter has a Lite version which is about $120 a month where you can't search ALL Linkedin members, which significantly limits your results. It's about $1,000 a month to get access to all members, and this is just the option for Recruiters. The Sales Navigator upgrade fees range from $65 to $130 a month. 

 

Not Feeling the Love

 

If Linkedin is going to require premium memberships to access their network of roughly 467 million members, then they should work toward a database of corporate email addresses and telephone numbers. That's the kind of data that is worth paying for. (Oh, and while they're at it, they should fix their #hashtags!)

 

Call Chris Draeger at 1 919 672-7028 or

email christine.draeger@alittlemarketinghelps.com for

a free marketing consultation from A Little Marketing Helps.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

© 2015-2017  A Little Marketing Helps

 

 

 

 

 

 

 

 

 

 

 

 

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