March 21, 2017

The first step in identifying your target market is to talk to your existing customers. Simply ask them some questions such as: What is your favorite social media site? Do you prefer Videos, Articles or Infographics? Your existing customers, particularly your most prof...

February 14, 2017

Linkedin is making significant changes and it's making its users just a little crazy. One of my main pet peeves are the changes that have been made to the Advanced Search functionality, a key prospecting sales tool. Linkedin Users are now expected to upgrade their memb...

February 8, 2017


"I need those Leads," is a memorable quote from the 1992 movie, Always be Closing. The desperation for those leads was intense and emotional. The Salesmen (yes, they were all men), were willing to do anything to get their hands on those precious few leads. Go forward...

January 26, 2017

Content remains king, especially in the world of digital marketing but even the most robust content strategy comprised of White Papers, Case Studies and Infographics are only valuable if they are packed with the key words that your prospects are using to find you onlin...

January 23, 2017

Executives are constantly scrutinizing sales metrics and setting new targets for the number of self-generated leads created, number of new opportunities and conversion rates. But do they spend enough time setting company policies that can actually improve some of these...

January 13, 2017

There are many reasons marketing always has and continues to need help, support and a partnership from their IT colleagues.

Here are 5 examples:

  1. Analytical Dashboards - Marketing metrics such as Web visitors, shares, likes, etc., are easy to measure but the most im...

December 7, 2016

If you are targeting China, say hello to this penguin in the red scarf, who proudly represents IM QQ, popularly known as QQ, an instant messaging software service developed by a Chinese company named Tencent Holdings Limited.

QQ is China’s largest instant messaging...

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© 2015-2017  A Little Marketing Helps

© 2015-2019 A Little Marketing Helps

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