The first step in identifying your target market is to talk to your existing customers. Simply ask them some questions such as: What is your favorite social media site? Do you prefer Videos, Articles or Infographics? Your existing customers, particularly your most prof...

Linkedin is making significant changes and it's making its users just a little crazy. One of my main pet peeves are the changes that have been made to the Advanced Search functionality, a key prospecting sales tool. Linkedin Users are now expected to upgrade their memb...

"I need those Leads," is a memorable quote from the 1992 movie, Always be Closing. The desperation for those leads was intense and emotional. The Salesmen (yes, they were all men), were willing to do anything to get their hands on those precious few leads. Go forward...

Content remains king, especially in the world of digital marketing but even the most robust content strategy comprised of White Papers, Case Studies and Infographics are only valuable if they are packed with the key words that your prospects are using to find you onlin...

Executives are constantly scrutinizing sales metrics and setting new targets for the number of self-generated leads created, number of new opportunities and conversion rates. But do they spend enough time setting company policies that can actually improve some of these...

There are many reasons marketing always has and continues to need help, support and a partnership from their IT colleagues.

Here are 5 examples:

1. Analytical Dashboards - Marketing metrics such as Web visitors, shares, likes, etc., are easy to measure but the most im...

If you are targeting China, say hello to this penguin in the red scarf, who proudly represents IM QQ, popularly known as QQ, an instant messaging software service developed by a Chinese company named Tencent Holdings Limited.

QQ is China’s largest instant messaging...

Have you ever given into temptation and filled out one of these on Facebook?

I have! And then miraculously, pop-up ads from Lexus started popping up all over the place. Is this a bad thing? Maybe not, I guess it depends on your own comfort level about how much personal...